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Business has really taken off since we starting using Webuseful to run an Adwords campaign for us.

Ann Stockman,
Owner, Premier Badges

 

A nationwide internet advertising campaign, to fit any budget.

Advertising on the Internet is now bigger in the UK than advertising in newspapers. Google attracts more advertising spend than Channel 4 TV. Unlike TV and newspapers, a nationwide internet advertising campaign is within the budget of any company.

Pay-per-click advertising on search engines is the most effectively targeted advertising available anywhere. You only pay when someone actually responds to your advert.

You choose the search keywords you want to link to, and the amount you are prepared to pay. When a search engine user enters those keywords your advert will appear : the more you have bid, the higher up the list it will be.

When the user clicks your advert they go to your site, and you pay up to the amount you bid. You set a budget, so your costs are precisely controlled. Follow these links for details of pay-per-click from the major players, Google, Yahoo, and Microsoft.

Pay-per-click gives more feedback than any other form of advertising, enabling you to continually improve the quality of your ads. It's also responsive : you can change your ads at any time, as your company and your market changes.

The keys to a successful pay-per-click campaign are :

  • Choose the best keywords, with high relevance and a low level of competition.
  • Choose the optimum bid level
  • Write persuasive adverts that attract attention
  • Continually monitor and optimise the campaign.

To ensure maximum success at minimum cost, we manage all these aspects. Costs start from £150 ( plus the cost of the adverts ).