Search Engine Marketing
For your website to be effective, you need potential clients to find your site when they look for services like yours. We can make your site highly visible in the major search engines through our Guaranteed Search Engine Optimisation and our Pay Per Click campaigns.
Guaranteed Search Engine Optimisation.
Here's how it works. We agree with you the best keywords for your business : the terms your prospects will use to find you. We agree with you the cost to optimise your site. Six months later, we search on Google with your keywords. If your site is not on the first page of results we give you your money back. It's that simple.
Costs vary from a few hundred pounds upwards, depending on how competitive your keywords are.
With us, SEO is about delivering potential customers to your site, not just achieving a lot of site visits or a high ranking. Our philosophy is that clicks are vanity, but sales are sanity. That's why we work hard to identify the most effective keywords to use for your business.
Our SEO Track Record
To demonstrate our expertise, please try the following searches on Google. For each one you will find one of our clients on the first page.
SEO work in progress includes employment screening experts CV Insight and work for Alistage, a manufacturer of dance poles and scaffold towers.
The Secret of SEO Success
The secret of SEO success is - there is no secret. Everything that's done to a site to optimise it is visible to everybody, not just the search engines. Every link in to a site is visible, too, with tools such as Backlink Watch.
We do not have one secret trick that will kick you straight to the top of Google - and we don't believe those who claim they do. We do have a toolbox of techniques, each of which helps move your site upwards. We work hard at applying all the techniques until your site reaches the first page.
Client Testimonials
“Webuseful have run a Google Adwords campaign for us for a couple of months, and its already bringing in in more site visits and calls than Yell - at a much lower cost.”
Steve Hunt
Account Director
Juice Creative
“Webuseful have run an Adwords campaign for us for the last year. It is our most cost-effective means of finding new customers - better than Yell, Yellow Pages, other directories and the local papers. We've now stopped our other adverts to concentrate on Google.
Webuseful write effective ads, and are always looking to improve our campaign. They get us the best possible value for money from Google.”
Jeff Clarke,
Owner
Clarkes 4 Pests
Pay-Per-Click Advertising
Advertising on the Internet is now bigger in the UK than advertising in newspapers. Google attracts more advertising spend than Channel 4 TV. Unlike TV and newspapers, a nationwide internet advertising campaign is within the budget of any company.
Pay-per-click advertising on search engines is the most effectively targeted advertising available anywhere. You only pay when someone actually responds to your advert.
You choose the search keywords you want to link to, and the amount you are prepared to pay. When a search engine user enters those keywords your advert will appear : the more you have bid, the higher up the list it will be.
When the user clicks your advert they go to your site, and you pay up to the amount you bid. You set a budget, so your costs are precisely controlled. Follow these links for details of pay-per-click from the major players, Google, Yahoo, and Microsoft.
Pay-per-click gives more feedback than any other form of advertising, enabling you to continually improve the quality of your ads. It's also responsive : you can change your ads at any time, as your company and your market changes.
The keys to a successful pay-per-click campaign are :
- Choose the best keywords, with high relevance and a low level of competition.
- Choose the optimum bid level
- Write persuasive adverts that attract attention
- Continually monitor and optimise the campaign.
To ensure maximum success at minimum cost, we manage all these aspects. Costs start from £150 ( plus the cost of the adverts ).
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