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Weeping Ash

SEO Tip : put the important words in the important places.

Its often said that to get a good ranking your keywords must occur with a specific frequency within the page text. It’s called the “keyword density” and 4% to 8% is often quoted. It’s basically a myth.

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Make the UK the first nation where everyone can use the web

10 million adults in the UK do not use the web. Race Online 2012 aim to make the UK the first nation where everyone can use the web. They present their Manifesto For a Networked Nation to the Prime Minister today.

If you get a call saying they’ve seen a virus on your PC & you need their anti-virus software ignore it.

It’s a scam : see this story.

Broken links look as bad as broken windows. Here’s how to avoid them.

A broken link on your web site is as unattractive to visitors as a broken window in a shop. It suggests you are careless and accident-prone, which is not the image you want. They happen quite easily : a one-letter typo in a link will do it. Sometime a link to an external site is okay when you set it up then, sometime later, the site changes and the link breaks. Luckily there’s a simple way to spot broken links.     read more »

Some things don’t change : Users still hate slow sites.

Users really care about speed in interaction design. A snappy user experience beats a glamorous one every time.

Delays used to be due to overlarge images. Now they are due to slow servers and fancy page widgets. The effect is the same : visitors go elsewhere.

From Jacob Neilson on web usability.

More on Otis, our sponsored trainee guide dog

Otis, trainee guide dogYou may remember that we are sponsoring a guide dog Otis, through his training with the Guide Dogs for the Blind Association.
George and Janice, his puppy-walkers, say Otis is now very confident on his lead and has learnt all his basic commands : ’sit’, ’stay’, ‘wait’ and ‘down’.     read more »

Win a free web site audit at the Harlow Business Exhibition

Come along to the Harlow Business Exhibition and you can win a free Web Site Audit.     read more »

SEO Tip : How to get your sales message across.

We’re often asked about Search Engine Optimisation techniques, so we’re going to include an SEO tip in every newsletter. The first one dispels a common myth, and helps you get your sales message across.

Behind every web page there are two items of metadata which describe the page, the keywords and the description. These aren’t visible in normal use, but are read by search engines. Many people think that the meta-data is important in getting a good ranking. It’s not. Google ignores it when ranking pages. The description does have one very important use.     read more »

Facebook to celebrate 500 million users in June

Facebook is on track to reach 500 million users by June, despite a backlash over a series of recent anti-privacy changes that mean more and more users’ information is exposed to everyone on the web. The unofficial but generally reliable All Facebook blog reports that the social network is planning a major celebration once the milestone is reached.

Facebook is on track to reach 600 million users and $1bn in revenue by the end of 2010. The social networking site had less than a third that number of users just 12 months ago.

Every web page is now a Facebook page.

It’s not often that a technical change like an API upgrade creates a stir, but Facebook’s announcement last week has generated a vast amount of interest.     read more »