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 SEO Tip : put the important words in the important places.July 30, 2010 – 5:04 pm Its often said that to get a good ranking your keywords must occur with a specific frequency within the page text. It’s called the “keyword density” and 4% to 8% is often quoted. It’s basically a myth. SEO Tip : How to get your sales message across.May 26, 2010 – 4:57 pm We’re often asked about Search Engine Optimisation techniques, so we’re going to include an SEO tip in every newsletter. The first one dispels a common myth, and helps you get your sales message across. Behind every web page there are two items of metadata which describe the page, the keywords and the description. These aren’t visible in normal use, but are read by search engines. Many people think that the meta-data is important in getting a good ranking. It’s not. Google ignores it when ranking pages. The description does have one very important use. read more » Learn when Google shows your site, and when people click on it.April 19, 2010 – 3:58 pm Google has just started sharing more detailed data with web site owners about when their site appears in searches and, more importantly, when it gets clicked on. The information is in Google’s Webmaster Tools. It tells you which searches which found your site, how many times your site was displayed ( the “impressions” ) and how many times the link to your site was clicked on ( the “clickthrough). read more » Speed now matters to Google – but not much.April 14, 2010 – 3:27 pm Google now includes site speed as a factor in ranking sites. This change is good for us as users : we would rather use a quick site than a slow one. It’s good for us again if it motivates webmasters with slow sites to sort them out. read more » |
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