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“Businesses of the future won’t have a web department or online strategy. It will just be the strategy of the business.” Dan Cobley, Director, Google UK

Partly he’s wrong. His google-centric world view means he overstates the case. Some businesses will never move online. We’ll never buy our petrol on the web.
But mostly he’s right. Businesses that see web sales and marketing as peripheral not core, as bolt-on not built-in, will struggle in the future.

Web Shoppers Get Protection : But What About The Shop Keepers ?

Recently 1,219 web sites were closed down by Nominet, the body that runs .co.uk domains, on the instructions of the Metropolitan police. The Met were investigating the sites because the goods they sold were counterfeit or just plain non-existent. That’s great : web criminals should be caught, and web shoppers should be protected. But web shopkeepers need a little more protection from the law.

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The Google Phone : Why Did Google Bother ?

Google aren’t short of money. The world isn’t short of mobile phones. So why have they put time and effort into creating the Nexus One ?

The media classify the Nexus One as an iPhone killer. There’s two problems with that. First, it lacks the killer app to make users drop the iPhone. There isn’t one really cool, useful thing we can do with the Nexus One but can’t do with the iPhone. Second, the iPhone is not a major player in the market. It has 17% market share. Even if Google takes most of this it leaves them as a bit-part player behind Nokia at 49%.

The real reason is revealed by looking at Google’s big product announcement of last year, the Chrome browser.
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