“Businesses of the future won’t have a web department or online strategy. It will just be the strategy of the business.” Dan Cobley, Director, Google UK
January 20, 2010 – 9:32 am
Partly he’s wrong. His google-centric world view means he overstates the case. Some businesses will never move online. We’ll never buy our petrol on the web.
But mostly he’s right. Businesses that see web sales and marketing as peripheral not core, as bolt-on not built-in, will struggle in the future.


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