Website Design Blog

European Court says Google can carry on advertising against trademarks

March 23, 2010 – 12:26 pm

Google lets advertises target their adverts against specific search terms. That’s why searching for “Gordon Brown” gets an advert for David Cameron, and why searching for “Interflora” used to get an advert for Marks & Spencer’s online flower service.
This upset Interflora so much they took M&S to court. In France, Louis Vuitton Moet Hennessy (LVMH) got so upset at adverts for knock-off copies appearing against their trade marks that they took all the way to the Google to the European Court. They lost.     read more »

Posted in Business

Do you really own your domain ?

March 19, 2010 – 3:44 pm

Your domain is key to your online brand identity. It’s essential to getting the emails your company relies on. So it’s worthwhile taking a few minutes to make sure you really do own it.     read more »

Posted in Business, The Web

Effective Web Sites

March 10, 2010 – 8:13 pm

The aim and purpose of a business web site is not measured in clicks, hits or visitors : it’s measured in customers. The point of the web site is to find new customers for the business. The web site will not achieve this unless it is effective for it’s visitors. That is, it lets them find what they want.

There’s a simple set of principles that help make a site more effective. Applying them does not need any technical expertise, and explaining them does not need any technical terms. They are based on the work of Jacob Neilsen, and follow an acronym : HOMERUN

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Posted in The Web