Harlow images by
Categories
Archives
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
“Businesses of the future won’t have a web department or online strategy. It will just be the strategy of the business.” Dan Cobley, Director, Google UK
Partly he’s wrong. His google-centric world view means he overstates the case. Some businesses will never move online. We’ll never buy our petrol on the web.
But mostly he’s right. Businesses that see web sales and marketing as peripheral not core, as bolt-on not built-in, will struggle in the future.