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 Who Loves You, Baby ? Measure your Link Love.December 7, 2011 – 8:20 am Inbound links are the love that makes the web go round, and a major factor in your Google ranking. Open Site Explorer is a great way to find out who links to your site – and your competitors. SEO Tip : Listen to Matt CuttsJanuary 27, 2011 – 3:39 pm There’s lots and lots of Search Engine experts around. The one to follow is Matt Cutts. He is more authoritative than all the others because he works for Google. read more » SEO tip : Sitemaps Tell Google What’s Important On Your SiteJanuary 6, 2011 – 10:50 am Google reads every word of every page of your site, and uses all of that information to decide what the site as a whole is about. Some pages are more important than others for this. Your home page is the most important, the Contact page less so. The Terms & Conditions and Privacy pages aren’t important at all. Sitemaps let you tell Google this. SEO Tip : Let Google HelpDecember 16, 2010 – 3:45 pm Google give us a free and easy way to make our websites more Google-friendly. They let you see your website the way Google sees it, which really helps solve problems where the site is not getting the rank it deserves. The service is called Google Webmaster Tools and it lets you :
SEO Tip : Make sure Google can see all of your site.December 9, 2010 – 12:42 pm In November last year I stared some SEO work on a client’s site. It’s a fairly big site, with 65 pages, but had a very poor ranking in Google. I soon found the reason : Google only knew about 5 of the pages. The site had 65 chances to impress Google, and was wasting 60 of them. Discovering this was easy. read more » SEO tip : More prospects will find you if you get on the Google mapNovember 18, 2010 – 10:31 am Getting your business onto Google maps is free, and only takes a couple of minutes. It will get you more customers from Google. I hate to say it, but you don’t even need a web site. Just enter your details into Google Places. Weekly SEO tip : Get your key message across.November 4, 2010 – 11:56 am Your sites entry in Google is, for many people, their first impression of your company. I’m going to show you how to use it to get your key sales message across. read more » Weekly SEO tip : 3 tips on Domain NamesOctober 29, 2010 – 9:44 am Last week I promised 2 key tips on domains. Instead, here’s three. First, get your keywords into your domain. It powerfully helps your ranking. I’ve just googled "printing" and 4 of the top 5 sites have "print" or "printing" in the domain name. (The only exception is Wikipedia, which Google dearly loves for its size and quality of content.) Weekly SEO tip : How Often Should I Update My Site ?October 22, 2010 – 3:56 pm It’s widely known that Google prefers sites which are up to date to sites which haven’t been updated for a long time. It’s obvious why : we all prefer up-to-date information to something that’s stale and possibly outdated. Some site owners worry about the optimum frequency for updating their site Weekly SEO tip : Think Like Google, and forget the rest.October 14, 2010 – 1:52 pm This week instead of answering one question I’m going to give you a way of answering lots of questions for yourself. It’s simple : think like Google. If you are unsure about doing something with your site think like Google and you will probably get the right answer. read more » |
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