Internet Marketing   Web Development

SEO update: Google drops the “mobile friendly” tag from mobile search.

Currently when you search Google on a phone the search results tag sites which pass the mobile friendly test.  This will soon be dropped, as 85% of sites pass the test.

The mobile-friendly test results continue to be a ranking signal, so friendly sites will still tend to appear higher up the search results.

Google started giving preference to mobile-friendly sites 2 years ago, and it’s worked: almost all sites pass the test.  That’s a win for Google, and for phone users.

Google are also going to start penalising sites where pop-ups make it hard to access the content, which is another win for users.

Google’s full announcement is here.

 

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