Case Study : a stronger brand and a stronger web site
The problem : a weak brand, and a unhelpful website.
Audiologic Ltd, based in Harlow, had been providing high level audio solutions for six years. Their own brand had not been particularly well known or recognised. Their website looked old, and did not make it easy for visitors to find specific products. This is important, because Audiologic carry over 5,000 different lines.
The way forward : good teamwork
To take the company to the next level Audiologic commissioned a Hertfordshire based agency, Fusion Creative Marketing, to design a new brand, including logo and brand colours.
A major aspect of that was a new website. Webuseful was the brains behind the development of the website. The site implements Fusion's new design. It also makes it easy for visitors to find specific products, by category or by search. The search can select products based on :
- price range.
The result : a strong brand, a successful web site, and a happy client.
The new web site went live on time and on budget. Both Fusion and Audiologic are very pleased with the results.
Marian Chapman at Fusion commented “Steve made our web design work really well and added a lot of expertise, we hope to work with him in future as the two companies complement each other for the benefit of clients’.
Simon Stoll, Audiologic’s MD said “we are very pleased with our new look and the website is a huge step forward, much easier for our customers to use. Fusion and Webuseful worked in partnership with the team here to achieve everything we wanted”.
“We are very pleased with our new look and the website is a huge step forward, much easier for our customers to use. Fusion and Webuseful worked in partnership with the team here to achieve everything we wanted.”
Simon Stoll, MD, Audiologic