Website Design
The Starting Point
Our approach is that a web site is not a technical or design project : it is a marketing project. Therefore web site design starts two basic questions : who are you talking to, and what do you want them to do.
Typically the answers are that the site is talking to people with an active interest in the services you offer, and that you want them to get in contact with you to discuss their specific needs. To persuade them to get in touch with you, not your competition, requires an effective web site.
Creating Effective Sites
We create effective sites by using our skills in 3 different areas :
- design
- content
- technical wizardry
Design
Our designs are distinctive, memorable, and suited to the company they introduce. We aim to make a good first impression, and turn it into a lasting good impression.
Content
Writing the words is often the most time-consuming part of creating a site. We communicate, clearly and persuasively, what's special about you company, and why your prospects should choose you.
Unlike large web design firms, we get to know our clients personally. It's the best way to learn what's special about their business.
Technical Wizardry
We use our technical skills to make sites more informative and engaging. Please see our dynamic websites page for some examples.
Complete Solutions, Fixed Price
Webuseful provide a complete solution, for a fixed price. We provide everything from domain name registration to design and implementation to hosting.
A Site That Grows With Your Company
We provide full information on how your site is used, using Google Analytics . We can bring more traffic by search engine marketing. . As your company grows we can work with you to enhance the site, for example to take bookings or sell products online.
Value For Money
We do not compete on price and never aim to be the cheapest. We do make sure we are excellent value for money.
Always Up To Date
Unlike other marketing material, your site can update whenever you have something new to say. We are happy to do this under a maintenance contract, or we offer a Content Management System that enables you to update your site directly.
Content Management Systems
Many of our clients want to update their sites themselves, to reflect changes in their company and their market. They recognise that site visitors want up-to-date information - and search engines prefer up-to-date sites. To meet this demand we create sites based on the well-established Content Management Systems CMS Made Simple and Joomla.
Both systems are currently supporting thousands of live sites. Sites can be updated from any PC with internet access. Updating your site is as easy as using a word processor, and as quick as emailing the changes to us.
Renew, Revitalise, Relaunch
If your web site has not been updated for a couple of years then it is unlikely to be an effective introduction to your company. Your company and your market has changed, but your site does not reflect this. Plus, the design might now look old and tired. Remember, a tired old site suggests a tired old company.
We can renew, revitalise and relaunch your site. We do not expect you to throw everything away and start from scratch. We will keep everything that is good in the site as it is, and add in everything that's new about your company.
Site Transfers
If you are no longer happy with your web developer, or the hosting they provide, transfer your site to us.
Relations between client and developer can break down. Sometimes the developer disappears : sometimes the site disappears, too.
Some developers rely on offshore outsourcing. Often this means cheap & cheerful development is followed by slow and shoddy bug fixes, maintenance and upgrades.
Let us transfer the site to our hosting, and take over is management. We offer unlimited space, bandwidth and mailboxes.
We can sort out domain name problems, and sometimes even recover sites that have disappeared. For simple sites the transfer is free.
We will repair, upgrade and enhance the site to your specifications. Together, we can ensure that your site is a good introduction to your company.
Starter Package
Our starter package includes everything you need to promote your business on the web. It's ideal for small to medium companies looking for their first site, or looking to replace a failing site.
Included are :
- Bespoke web site design
- Professionally-written content
- 4 pages
- Contact Us form
- Integrated Google map
- Domain name of your choice ( .co.uk or .com )
- Free hosting for 6 months
- Email addresses ( up to 10 accounts )
- Search engine submission
- Usage statistics : measure your sites performance
- Conformance with accessibility standards
If you can supply images we will optimise them and add them ( up to 5 per site ). Have you got some glowing testimonials? We will add them as well, so that everyone can see how good you are.
The web site starter package costs just £550 plus VAT.
Email Marketing
We provide a comprehensive email marketing service. Key features and benefits are :
- Engaging, personal messages : mails are as colourful and engaging as print, and personalised to the recipient.
- Right-on-time : messages can be scheduled in advance to reach the recipient at exactly the right time
- Cost-effective : a fraction of the cost of direct mail.
- Learn from each email : tracking facilities tell you who read which mail, and so lets you measure the effectiveness of each campaign, and learn how to improve the next campaign.